The tools will enable them to customize different parts of the shirt like a collar, sleeve, middle of the apparel, etc., by changing the color, patterns, adding text, clipart, and more. Here’s how a product visualization software worksĪfter integrating the visual product configuration software with your eCommerce store, customers can start using the tool by selecting one of the products on your platform. This gives shoppers confidence as they explore the products’ features and capabilities. Using this method, customers can see a picture or rendering of the product while completing their purchase online. ![]() Interactive Product visualization is using renderings, images, and artwork to communicate your products to customers visually. What Is Product Visualization & How It Works According to Forbes, brands using product visualization configurators significantly reduce return rates by 80%. With 3D product visualization eCommerce business owners can fill the gap between expectation and disappointment, and significantly reduce returns. ![]() And the good news is that it is completely within your control. For instance, a customer buying a shirt may want to see how it looks from different angles they may want to be very sure about the dress’s length before purchasing.Ī solution to handle this challenge is interactive product visualization eCommerce. Roughly 22% of consumers return products because the product they received looked different from its images on the website.īuyers prefer to look for images and videos to gather accurate information about the product. One of the major reasons customers return products is the inability to visualize before making a purchase decision. Of course, the cost can vary based on several factors, but product returns no doubt eat up profit margins. Moreover, the cost of reverse logistics and refunding is a significant financial trouble for store owners. E-commerce has a 20% return rate, more than twice what we see in brick-and-mortar retail. Product returns are the biggest enemies for the majority of ecommerce brands. ![]() Sounds familiar? You are not the only one. However, product returns are getting out of control. You have the best quality products you deliver top-notch customer service. You have done everything you can to keep your business going. Brands using 3D Product Visualization Effectively.What Can a 3D Product Configurator Do for Your Business.What Is Product Visualization & How It Works.This post will discuss how using product configuration and product visualization can be beneficial for your business. And for business owners, the right product visualization can boost sales and reduce purchase returns. And this is where interactive product visualization, also known as 3D product visualization, comes into the picture.ģD product visualization allows shoppers to configure the product in real-time and add whatever they wish. Business owners use product configuration to make it easier and persuasive for customers to explore and engage with the product.įor eCommerce businesses, product interaction is as important as the product itself during the purchase journey. Interactive product visualization is a trend, a new frontier in eCommerce. However, traditional images no longer offer a holistic view of the product.īut eCommerce brands have an array of other visual content options available like photorealistic 2D, 3D renderings, AR, etc. Brands invest millions in shooting high-quality images. ![]() The importance of visuals can not be overstated when it comes to eCommerce.
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